launch-strategy

A phased product launch for SaaS moves through internal, alpha, beta, early access, and full release stages with clear gates. This approach applies an ORB framework to govern owned, rented, and borrowed channels, maximizing momentum across teams.

The ORB framework is a go-to-market channel strategy governing a mix of Owned, Rented, and Borrowed channels. It optimizes reach and sustained momentum by coordinating how launch announcements and content assets are deployed across different platform types.

Yes, this approach supports Product Hunt readiness for digital products. It includes preparation checklists, recommended content assets, and cross-functional alignment steps to ensure your launch is fully prepped for the platform and post-launch attribution tracking.

To sustain post-launch momentum after a full release, deploy ongoing updates, content assets, and signals. This approach includes post-launch attribution tracking and checklists to maintain interest and drive adoption across your active channels.

Yes, this launch planning method works for feature announcements, waitlists, and early access programs. It supports SaaS and digital products by applying a multi-channel campaign strategy across a structured five-phase release approach.