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launch-strategy

Develop multi-phase product launch plans using the ORB framework.

41|12|Updated Jan 16, 2026
Search Tags:#product launch#go-to-market#marketing strategy#announcement#product hunt#feature release
One-click install
npx skills add https://github.com/nguyenphp/antigravity-marketing --skill launch-strategy-nguyenphp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/launch-strategy
Command: npx skills add https://github.com/nguyenphp/antigravity-marketing --skill launch-strategy-nguyenphp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users plan and execute successful product launches, feature announcements, and release strategies, ensuring maximum impact and momentum.

Core Features & Use Cases

  • Launch Frameworks: Utilizes the ORB framework (Owned, Rented, Borrowed channels) and a Five-Phase Launch Approach (Internal, Alpha, Beta, Early Access, Full Launch).
  • Product Hunt Strategy: Provides detailed guidance on preparing for and executing a Product Hunt launch.
  • Post-Launch Momentum: Offers strategies for sustained engagement and ongoing product marketing.
  • Use Case: A startup is preparing to launch a new SaaS feature and needs a comprehensive plan covering pre-launch buzz, launch day execution, and post-launch user adoption.

Quick Start

Use the launch-strategy skill to create a phased launch plan for a new mobile app.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market strategy for a new product release?▼

Product launch momentum is sustained through ongoing user adoption strategies and post-launch engagement tactics. This approach shifts focus from initial announcement buzz to continuous product marketing across owned, rented, and borrowed channels.

What is the best way to plan a Product Hunt launch for a feature release?▼

A Product Hunt launch requires detailed preparation and execution tactics integrated within a wider five-phase release strategy. This involves coordinating announcements across owned, rented, and borrowed channels to maximize visibility.

How do I maintain post-launch momentum after an initial product announcement?▼

Post-launch momentum is sustained through ongoing user adoption strategies and continuous product marketing tactics. This approach shifts focus from initial announcement buzz to long-term engagement across owned, rented, and borrowed channels.

Can I use this launch framework for a SaaS feature update instead of a full new product launch?▼

Yes, the launch framework supports feature updates, new product releases, and broader go-to-market initiatives. It adapts the five-phase approach and channel optimization to scale effectively for SaaS feature announcements.

What are owned, rented, and borrowed channels in a marketing strategy?▼

Owned, rented, and borrowed channels form the ORB framework for launch strategy distribution. Owned channels are controlled assets, rented are shared platforms, and borrowed leverage external audiences to build release momentum.

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