launch-strategy

The ORB framework for go-to-market strategy categorizes launch channels into Owned, Rented, and Borrowed to systematically plan distribution. It helps structure channel selection for product launches and feature announcements to maximize reach and user adoption.

To plan a Product Hunt launch, this Skill provides specific tactics for preparing and executing your campaign to maximize visibility. It guides you through the pre-launch preparation phase and launch day execution to drive user adoption.

A successful product launch follows a five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch. This phased rollout strategy helps build momentum and gather feedback before executing a full market release.

Building an early access waitlist is supported through the Beta and Early Access phases of the launch strategy. You can leverage owned and rented marketing channels to generate waitlist signups and build momentum before the full launch.

Maintaining post-launch marketing momentum requires ongoing engagement strategies after the initial release. This Skill provides specific tactics for retaining new users and sustaining growth through continued feature announcements and channel activation.

Yes, this go-to-market strategy explicitly covers feature announcements and releases alongside new product launches. You can apply the ORB channel framework and phased approach to effectively roll out new features to your existing user base.