launch-strategy

Plan a B2B SaaS product launch by structuring a phased rollout across internal, alpha, beta, early access, and full launch stages. This approach defines milestones, channel tactics, required assets, and launch-day checklists to build awareness and drive signups.

The ORB framework maps product marketing tactics to owned channels like email and blog, rented platforms like social media, and borrowed audiences like partners. It guides how to convert borrowed attention into owned relationships for a successful product launch.

Run a Product Hunt campaign for a SaaS product launch by following prep and execution playbooks. This includes scheduling launch-day activities, engaging early supporters, and implementing post-launch recovery and momentum strategies to sustain traffic.

Structure a staged rollout for a feature announcement by using a five-phase approach: internal, alpha, beta, early access, and full launch. Each phase has specific objectives, actions, and timing to ensure a repeatable and measurable product launch.

Yes, a small SaaS team can plan a six-week launch timeline by prioritizing owned channels like email and site, leveraging a single rented platform, and recruiting borrowed-audience partners. This structured plan reduces uncertainty and drives user conversion.

A post-launch recovery plan is needed after a product launch to manage onboarding, address drop-offs, and sustain momentum. It provides actionable recommendations to convert initial launch traffic into long-term retained users across your channels.