What problem does it solve?
Launching new products or features often feels fragmented, with teams scrambling to coordinate timing, messaging, and channel choices while missing momentum before, during, and after the release.
Core Features & Use Cases
- Context-Aware Planning: Always check
.agents/product-marketing-context.md or .claude/product-marketing-context.md before asking follow-up questions to reuse existing research and avoid repetition.
- ORB Channel Framework: Structure launch outreach across Owned, Rented, and Borrowed channels so every tactic guides audiences back to your assets.
- Five-Phase Launch Playbook: Walk through Internal, Alpha, Beta, Early Access, and Full Launch phases with tailored actions for each stage plus Product Hunt preparation.
- Post-Launch Momentum: Recommend onboarding emails, comparison content, interactive demos, and ongoing announcement cadences to keep engagement high after launch day.
- Checklist & Decision Support: Offer pre-launch, launch-day, and post-launch checklists plus task-specific prompts to scale Product Hunt, partnership, and recovery playbooks.
Quick Start
Use launch-strategy to outline a five-phase product launch plan covering owned, rented, and borrowed channels.