launch-strategy

Plan product launches using the ORB framework across five phases.

Updated Apr 8, 2026
One-click install
npx skills add https://github.com/SlevoDev/s-tag --skill launch-strategy-slevodev
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/SlevoDev/s-tag/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/SlevoDev/s-tag --skill launch-strategy-slevodev

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning and executing product launches, feature announcements, and go-to-market campaigns with a structured framework to maximize owned-channel impact and minimize missteps.

Core Features & Use Cases

  • ORB Framework: structure launches across Owned, Rented, and Borrowed channels.
  • Five-Phase Launch Approach: Internal Launch, Alpha, Beta, Early Access, Full Launch.
  • Product Hunt strategy, post-launch optimization, and ongoing update planning.
  • Launch checklist templates and recovery playbooks.

Quick Start

Draft a 6-week launch plan for a new B2B SaaS feature mapped to Owned, Rented, and Borrowed channels.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the ORB framework for product launch planning?

The ORB framework structures product launch planning across Owned, Rented, and Borrowed channels to maximize owned-channel impact. It organizes go-to-market campaigns by categorizing distribution channels for comprehensive marketing coverage.

How do I plan a B2B SaaS feature launch using a phased approach?

You can plan a B2B SaaS feature launch using a structured five-phase approach: Internal Launch, Alpha, Beta, Early Access, and Full Launch. This framework sequences your rollout to build momentum and capture audience feedback before full deployment.

Can I use this to create a 6-week go-to-market campaign timeline?

Yes, you can draft a 6-week launch plan for a go-to-market campaign mapped across Owned, Rented, and Borrowed channels. The framework generates structured timelines for feature announcements and channel-specific marketing activities.

Does this include a strategy for Product Hunt launches?

Yes, the launch strategy includes a dedicated Product Hunt strategy alongside post-launch optimization and ongoing update planning. It provides documented templates and launch checklists to coordinate campaigns effectively.

What is the best way to optimize a product launch after the initial release?

The best way to optimize a product launch after release is to apply post-launch optimization and ongoing update planning. The framework provides recovery playbooks and checklists to sustain momentum and address issues across defined audiences.