launch-strategy

Use the five-phase approach: Internal launch for feedback, Alpha for external validation, Beta for buzz building, Early Access for controlled scaling, and Full Launch for general availability. Each phase has specific actions and goals.

Build relationships with supporters beforehand, optimize your listing with a clear tagline and demo video, and treat launch day as an all-day engagement event. Respond to every comment and direct traffic back to your site to capture signups.

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email lists compound over time, rented channels like social media provide speed, and borrowed channels like podcasts give instant credibility. Everything should funnel back to owned channels.

A waitlist works best during Alpha and Beta phases to control scale and build exclusivity. Shift to open self-serve signups at Full Launch once onboarding and infrastructure are validated with real users.

Set up automated onboarding emails, include the announcement in roundup newsletters, publish competitor comparison pages, and create interactive demos. Continue spacing out feature announcements to maintain momentum.