skills.rest
TiagoDanin
TiagoDaninCOMMUNITY
Explore all skills by this author →
WebsiteGitHub

launch

Plans phased product launch strategies across owned, rented, and borrowed marketing channels.

1|Updated Feb 1, 2025
Search Tags:#product launch#go-to-market#marketing strategy#launch checklist#waitlist#product hunt#early access
One-click install
npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill launch-tiagodanin
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/TiagoDanin/TiagoDanin.github.io/tree/main/.claude/skills/seo/launch
Command: npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill launch-tiagodanin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, wasted momentum, and one-shot announcements that fade quickly. This Skill provides a complete launch strategy framework so every release builds compounding attention. ## Core Features & Use Cases - ORB Channel Framework: Structures launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (podcasts, influencers) channels. - Five-Phase Launch Plan: Guides Internal, Alpha, Beta, Early Access, and Full Launch stages with concrete actions and goals per phase. - Readiness Gate & Checklists: Applies the SLC (Simple, Lovable, Complete) test plus pre-launch, launch-day, and post-launch checklists. - Use Case: A SaaS founder preparing a Product Hunt debut uses this Skill to build a waitlist, prepare launch assets, coordinate launch-day engagement, and plan post-launch onboarding emails. ## Quick Start Help me plan a launch strategy for my new SaaS feature, including a Product Hunt plan and post-launch follow-up.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch strategy?▼

Structure the launch across five phases: Internal, Alpha, Beta, Early Access, and Full Launch. Distribute marketing across owned channels (email, blog), rented channels (social media), and borrowed channels (podcasts, influencers) to build compounding momentum.

How to launch successfully on Product Hunt?▼

Prepare an optimized listing with a clear tagline, polished visuals, and a demo video before launch day. Build relationships with supporters in advance, treat launch day as an all-day engagement event, and convert traffic into email signups afterward.

When is a product ready to launch?▼

A product is launch-ready when it passes the SLC test: Simple (does one thing well), Lovable (users would choose it), and Complete (a whole experience at its scope). Avoid both stealth-mode over-polishing and endless feature creep.

What is the difference between owned, rented, and borrowed channels?▼

Owned channels (email lists, blogs) give direct audience access without algorithms. Rented channels (Twitter, LinkedIn, marketplaces) provide reach but no control. Borrowed channels (guest posts, influencer partnerships) tap into others' audiences for instant credibility.

What should I do after a product launch?▼

Set up automated onboarding email sequences, include the announcement in roundup emails, publish competitor comparison pages, and create interactive demos. Continue spacing out feature announcements to sustain momentum rather than relying on a single launch event.

Related Skills

Explore More Marketing & Sales Skills→
goodstoriesworldgoodstoriesworld

coco-marketing-planner

Generate marketing campaign briefs with messaging, channels, and budget allocations.

Official
Advanced
rhorbarhorba

digital-marketer

Plans SEO, paid campaigns, email sequences, and analytics tracking for growth workflows.

Community
Intermediate
andginjaandginja

marketing-psychology

Explains psychological principles for marketing strategy and copywriting with ethical guidelines.

Community
Intermediate
WP-CoachingWP-Coaching

marketing-ideas

Recommends SaaS marketing strategies from a library of 140 categorized tactics.

Official
Basic