What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, weak momentum, and wasted effort. This Skill provides a complete launch strategy framework covering readiness assessment, phased rollouts, channel planning, and post-launch follow-through. ## Core Features & Use Cases - ORB Channel Framework: Structures launch marketing across Owned, Rented, and Borrowed channels so visibility converts into lasting audience relationships. - Five-Phase Launch Approach: Guides Internal, Alpha, Beta, Early Access, and Full Launch stages with concrete actions and goals for each phase. - Readiness Gate (SLC): Diagnoses Stealth Mode and "Just One More Feature" failure modes, then applies the Simple, Lovable, Complete test before launch mechanics. - Product Hunt Playbook: Covers pre-launch preparation, launch-day engagement, and post-launch conversion with real case studies. - Use Case: A B2B SaaS team with 500 email subscribers planning a launch in 6 weeks gets a phased timeline, channel-specific tactics, and a launch-day checklist mapped to their actual audience size. ## Quick Start Ask the assistant to plan a launch for your product or feature, including your timeline, current audience size, and available channels.
