lead-enrichment-pipeline

What problem does it solve?

Many CRM leads sit in a NEW stage without company research, verified contact details, or personalized outreach assets, making them unusable for high-quality outbound. This pipeline automates research, contact discovery, email validation, and personalization to convert raw leads into OUTREACH_READY prospects.

Core Features & Use Cases

• Automated Intake & Prioritization: Query CRM for leads with stage = NEW and prioritize HOT and WARM leads based on score.
• Company Research & CRO Audit: Run company-researcher and cro-auditor to capture tech stack, pain points, and outreach hooks.
• Decision-Maker Discovery: Find contacts via API (Apollo), browser automation, or manual search with configurable execution paths and approval gates for credit usage.
• Email Validation & Handling: Validate discovered emails, mark invalids, and fall back to LinkedIn-only or alternative contacts.
• Personalization Packets: Build deep personalization for HOT leads combining company, CRO findings, and contact-level insights.
• CRM Updates & Workflow State Changes: Progress leads through NEW → RESEARCHED → ENRICHED → OUTREACH_READY and write structured data back to CRM.
• Use Case: Run daily enrichment to turn newly captured signal-to-lead entries into a queue of outreach-ready prospects with validated emails and personalization.

Quick Start

Enrich today's new leads prioritizing HOT and WARM segments and produce outreach-ready profiles for immediate messaging.