lead-enrichment

Enrich lead records with missing company, contact, and social data.

1|Updated Feb 26, 2026

Search Tags:#crm #lead scoring #firmographics #sales automation #hubspot #salesforce #lead enrichment

Ready to run

npx skills add https://github.com/webrix-ai/agent-skills --skill lead-enrichment-webrix-ai

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: lead-enrichment
Source: https://github.com/webrix-ai/agent-skills/tree/main/skills/lead-enrichment
Command: npx skills add https://github.com/webrix-ai/agent-skills --skill lead-enrichment-webrix-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill removes the manual work of researching new leads by automatically pulling missing company, contact, and social data from your CRM and external sources.

Core Features & Use Cases

Lead Data Completion: Fills in missing fields such as title, company size, industry, revenue, and location.
CRM Enrichment: Matches leads against HubSpot or Salesforce records to reuse existing contact history and activity.
Sales Qualification: Scores leads based on firmographic fit and engagement signals so teams can prioritize the best prospects.
Use Case: A new email lead arrives and needs a complete contact profile, company background, LinkedIn presence, and a readiness score before outreach.

Quick Start

Provide a lead email address or company domain and ask the Skill to enrich the record and return a sales-ready summary.

Frequently Asked Questions about lead-enrichment

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I automatically enrich leads with missing company and contact data in HubSpot?▼

Lead enrichment automatically pulls missing company, contact, and social data for HubSpot records. Provide a lead email or company domain, and the Skill matches records to complete fields like title, company size, industry, and revenue.

What is lead scoring and how does firmographic data improve sales qualification?▼

Lead scoring uses firmographic fit and engagement signals to prioritize prospects. By resolving firmographic lookups like company size and industry, enrichment provides the data needed to score leads and identify sales-ready opportunities.

Can I batch enrich prospect records in Salesforce without manual research?▼

Yes, batch prospect enrichment works for Salesforce users. The Skill matches leads against existing CRM records to reuse contact history, resolving missing contact details and social profiles without manual research.

Does lead enrichment work with just an email address or do I need a company domain?▼

Lead enrichment works with either a lead email address or a company domain. Providing one of these inputs allows the Skill to resolve contact matching and return a complete sales-ready summary.

What is the best way to prepare new email leads for outreach?▼

The best way to prepare leads is to enrich them with firmographics, LinkedIn presence, and a readiness score. This process fills missing fields and applies lead scoring to ensure complete contact profiles before sales outreach.

Why does my CRM lead management process lack complete contact profiles for new prospects?▼

Incomplete contact profiles occur when new leads lack company background and social data. Lead enrichment resolves this by matching records against HubSpot or Salesforce, pulling missing firmographic data and social profiles automatically.