lead-magnet-ideas

Run the skill with a brand name and topic, and it returns 3-5 specifically named lead-magnet ideas cut from the brand's existing assets and expertise. Each idea is graded on lead-gen power and build effort so you can pick the best power-to-effort ratio.

A good lead magnet is a specific artifact the target audience would trade an email for, built from IP the brand already owns, such as an internal checklist, template, or proprietary dataset. Ideas requiring expertise the brand lacks are graded effort-C and flagged.

Yes, pass the --max-effort flag with low, medium, or high to cap suggestions at what the team can actually build. Low-effort ideas are assembled from existing assets in hours rather than requiring new material.

It needs a topic, campaign, or existing piece to extend, plus the brand profile stored under ~/.claude-marketing/brands/{slug}/ containing audience, expertise, existing assets, and funnel stage. Without a brand profile, ideas cannot be grounded in real IP.

Each idea names what it qualifies the lead for, and the output routes you onward: use /digital-marketing-pro:email-sequence for the post-capture nurture, or /digital-marketing-pro:funnel-architect if there is nowhere to send the lead yet.