What problem does it solve? Deciding what gated content to create, how to capture emails with it, and how to promote it is a common marketing challenge. This Skill provides a structured framework for planning lead magnets that convert visitors into qualified email leads. ## Core Features & Use Cases - Format Selection: Choose from checklists, cheat sheets, templates, ebooks, quizzes, webinars, and mini-courses matched to buyer stage (awareness, consideration, decision). - Gating & Capture Strategy: Decide between full gate, partial gate, or content upgrades, and determine optimal form fields to balance conversion and lead quality. - Distribution & Measurement: Plan promotion via blog CTAs, popups, social, and paid channels, with conversion benchmarks by format, industry, and traffic source. - Use Case: A SaaS marketer wants to grow their email list. The Skill recommends a decision-stage spreadsheet template, an email-only form, a landing page structure, and a distribution plan with target conversion benchmarks. ## Quick Start Help me plan a lead magnet to capture emails from marketing managers visiting our blog.
