What problem does it solve? Deciding what gated content to create, how to gate it, and how to promote it is often guesswork, leading to low-converting offers and poor-quality leads. This Skill provides a structured framework for planning lead magnets that capture emails and generate qualified leads. ## Core Features & Use Cases - Format Selection: Choose among checklists, cheat sheets, templates, ebooks, quizzes, webinars, and mini-courses matched to buyer stage (awareness, consideration, decision). - Gating & Capture Strategy: Decide between full gate, partial gate, ungated, or content upgrade approaches, with form-field guidance based on the 5-10% conversion drop per extra field. - Distribution & Measurement: Plan promotion via blog CTAs, popups, social, paid ads, and partners, plus KPIs, A/B tests, and lead quality signals. - Use Case: A B2B SaaS team asks what to offer marketing agencies; the Skill recommends a decision-stage template (e.g., a capacity planning spreadsheet), outlines the landing page, gating, distribution channels, and success metrics. ## Quick Start Ask the assistant to plan a lead magnet for your product and audience, including format, gating, distribution, and measurement.
