What problem does it solve? Deciding what gated content to create, how to capture emails with it, and how to promote it is a common marketing challenge. This Skill provides a structured framework for planning lead magnets that attract qualified leads and lead naturally toward product adoption. ## Core Features & Use Cases - Format Selection: Choose from checklists, cheat sheets, templates, ebooks, quizzes, webinars, and mini-courses matched to buyer stage (awareness, consideration, decision). - Gating & Capture Strategy: Decide between full gate, partial gate, ungated, or content upgrade approaches, and design minimal-friction forms. - Distribution & Measurement: Plan promotion via blog CTAs, popups, social, paid ads, and partners, with conversion benchmarks and A/B testing ideas. - Use Case: A B2B SaaS company selling to marketing agencies asks what lead magnet to create. The Skill recommends a decision-stage template (e.g., an agency capacity planning spreadsheet), outlines the content, gating, landing page, distribution channels, and KPIs. ## Quick Start Ask the assistant to recommend a lead magnet for your product, including format, gating plan, distribution channels, and success metrics.
