What problem does it solve? Designing lead magnets and gated content often leads to bloated forms, unclear consent, dark patterns, and GDPR/TDDDG risks. This Skill guides the planning, creation, and review of lead magnets and capture funnels so that data collection stays minimal, marketing consent stays separate from asset delivery, and every field has a documented purpose. ## Core Features & Use Cases - Gate Decision Framework: Helps decide whether content should be ungated, partially gated, or fully gated based on proportionality and transparent data purpose. - Consent and Data Flow Design: Produces a field-by-field data flow table covering purpose, legal basis, retention, and deletion, with separate marketing consent and Double-Opt-in guidance for Germany, Austria, and Switzerland. - Form and Funnel Review: Audits existing forms and funnels against a checklist covering dark patterns, accessibility, truthful claims, vendor processing, and measurement plans. - Use Case: A marketing team wants to launch a whitepaper download. The Skill produces a strategy covering format choice, minimal form fields, separated newsletter consent, delivery mechanics, and a measurement plan — without going live or setting up tracking. ## Quick Start Ask the assistant to plan a GDPR-compliant lead magnet funnel for a B2B whitepaper, including the gate decision, form fields, and consent concept.
