What problem does it solve? Deciding what gated content to create, how to capture emails with it, and how to promote it is a common marketing challenge. This Skill provides a structured framework for planning lead magnets that capture emails, generate qualified leads, and create a natural path to product adoption. ## Core Features & Use Cases - Format Selection: Choose from checklists, cheat sheets, templates, ebooks, quizzes, webinars, and more, matched to buyer stage (awareness, consideration, decision) with effort and timeline estimates. - Gating & Capture Strategy: Guidance on full vs. partial gating, form field minimization (each extra field reduces conversion 5-10%), landing page structure, and delivery methods. - Distribution & Measurement: Promotion plans covering content upgrades, popups, social, and paid channels, plus benchmarks for conversion rates, cost per lead, and lead quality signals. - Use Case: A B2B SaaS team asks what lead magnet to create for marketing agencies; the Skill recommends a decision-stage template (e.g., a capacity planning spreadsheet), outlines the content, gating, landing page, distribution channels, and KPIs. ## Quick Start Ask the assistant to recommend a lead magnet for your product and audience, including format, gating, distribution, and measurement plan.
