What problem does it solve? Deciding what gated content to create, how to capture emails with it, and how to promote it is difficult without a structured framework, often resulting in low-converting ebooks or forms that ask for too much. ## Core Features & Use Cases - Format & Buyer-Stage Matching: Recommends the right lead magnet type (checklist, template, ebook, quiz, webinar) based on awareness, consideration, or decision stage. - Gating & Capture Strategy: Advises on full vs. partial gating, form field minimization, landing page structure, and delivery methods. - Distribution & Measurement Plans: Covers content upgrades, popups, paid promotion, and provides conversion benchmarks by format, channel, and industry. - Use Case: A B2B SaaS team asks what lead magnet to create for marketing agencies; the Skill recommends a decision-stage template, outlines the content, designs the capture form, and defines KPIs to track. ## Quick Start Ask the assistant to plan a lead magnet for your product, including format recommendation, gating strategy, distribution channels, and success metrics.
