Map closed-deal outcomes to ad-platform spend data for lead-gen accounts.
npx skills add https://github.com/akvinayaktiwari/mstack --skill lead-quality
Please help me install this Agent Skill. Skill: lead-quality Source: https://github.com/akvinayaktiwari/mstack/tree/main/lead-quality Command: npx skills add https://github.com/akvinayaktiwari/mstack --skill lead-quality
This skill solves the common lead-gen failure where platforms optimize for form fills rather than actual revenue, preventing wasted spend on low-quality leads that never convert into customers.
Run the lead-quality skill to analyze which of your active ad campaigns are producing the highest number of closed deals.
High-intent search queries and answers about installing and using this skill.
To calculate true cost per acquisition, you map offline conversion records and CRM closed-deal outcomes directly to ad-platform spend data, exposing vanity metrics like CPL by identifying which campaigns actually produce high-value customers.
A low cost per lead often results in junk leads because ad platforms optimize for form fills rather than actual revenue, driving wasted spend on low-quality leads that never convert unless you analyze closed-deal outcomes against campaign spend.
Closed-loop attribution for lead-gen campaigns matches CRM or offline sales data back to specific ad campaigns, calculating the true cost per closed deal to detect when low CPL campaigns are actually expensive per customer.
You reallocate budget by running inversion analysis on closed-deal outcomes matched to ad spend, scaling campaigns producing high-value customers and cutting spend on vanity metrics like low CPL that fail to generate closed deals.
Yes, analyzing lead quality requires access to local MStack state, account session data, and offline conversion records to accurately map closed-deal outcomes to ad-platform spend and calculate true cost per acquisition.
Stop optimizing for cost per lead when a client complains leads are junk despite a low CPL, or when you need to decide which campaigns to scale based on actual business value and closed deals rather than vanity metrics.
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