lead-recon
CommunityResearch real estate leads, send responses in 60s.
System Documentation
What problem does it solve?
Real estate agents lose 78% of transactions to competitors who respond faster to leads, and most generic, non-specific lead responses go unanswered because they fail to demonstrate local expertise or relevance to the lead's situation. This Skill eliminates that gap by providing instant property intel, area context, and personalized response templates so agents can reply to leads in under 60 seconds with specific, valuable information that stands out from generic outreach.
Core Features & Use Cases
- Live Property & Area Data Retrieval: Pulls up-to-date property details (square footage, beds/baths, estimates, last sale price/date) from Redfin and Zillow, plus area context (school ratings, walk scores, market trends, comparable sales) via Firecrawl and Perplexity MCP integrations.
- Intelligent Lead Classification & Scoring: Automatically categorizes leads into 7 types (Ready Now Seller, Future Buyer, Investor, etc.) and assigns a 1-10 motivation score with transparent signal breakdowns to help agents prioritize high-intent leads.
- Copy-Paste Personalized Responses: Generates ready-to-send SMS and email templates that reference specific property or area details, avoid generic corporate language, and are tailored to each lead type to drive replies.
- Use Case: When a lead sends a Zillow inquiry asking "what's my home worth?" for a property they've owned for 13 years, an agent can use this Skill to pull recent comparable sales in the area, classify the lead as a high-intent Ready Now Seller, and send a personalized response with specific neighborhood sales data in under 60 seconds to beat competitors to the conversation.
Quick Start
Use the lead-recon skill to research the lead for 4821 Cedar Ln, Dallas TX 75214 who sent a Zillow inquiry asking about their home's value and generate a personalized speed response to send immediately.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: lead-recon Download link: https://github.com/MichaelSolati/mkai/archive/main.zip#lead-recon Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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