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lead-research

Identify trigger events and buyer signals to prioritize target accounts for outreach.

Updated Apr 11, 2026
Search Tags:#ICP#lead-research#target-accounts#power-map#account-brief#tier-1
One-click install
npx skills add https://github.com/Jlsiles/Craig---Skills --skill lead-research-jlsiles
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: lead-research
Source: https://github.com/Jlsiles/Craig---Skills/tree/main/sales/lead-research
Command: npx skills add https://github.com/Jlsiles/Craig---Skills --skill lead-research-jlsiles

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Researching and prioritizing accounts and contacts for outreach is time-consuming and error-prone without a systematic framework. This skill provides structured guidance to identify ICP-fit accounts, map the buying committee, and surface warm paths for outreach.

Core Features & Use Cases

  • Systematic account research to identify ICP-fit accounts and key decision-makers.
  • Power mapping to identify Economic Buyer, Champion, Technical Evaluator, and potential Blockers.
  • Trigger-event research to surface timely outreach opportunities and prioritization.
  • Output structured briefs (account briefs) for reps to start outreach quickly.

Quick Start

Input a target company and ICP context, then generate a Tier 1 account brief with trigger context and a power map.

Frequently Asked Questions about lead-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I prioritize target accounts for B2B outreach?▼

A Tier 1 account brief is a structured research output that reps use to start outreach quickly. It includes ICP fit analysis, a power map of the buying committee, trigger-event context, and recommended outreach paths across multiple channels for high-value targets.

How do I map the buying committee for target accounts?▼

Trigger-event research surfaces timely outreach opportunities by monitoring context questions, job postings, and tech stack signals. These signals indicate recent changes or needs within target accounts, allowing you to prioritize ICP-fit companies and start relevant conversations.

What context is needed to generate an account brief?▼

Yes, the skill applies systematic research to accounts, contacts, and target lists. It processes these inputs to generate structured briefs that prioritize outreach based on ICP fit, trigger events, and mapped buying committees.

What signals indicate a target account is ready for outreach?▼

Trigger events and buyer signals indicate readiness for outreach. By monitoring job postings, tech stack changes, and context questions, you can surface timely opportunities and prioritize target accounts that fit your ICP criteria.

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