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lead-writer

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Craft compelling opening leads for long-form copy

Marketing & Sales#sales#copywriting#assessment#variation#lead#direct-response
Authorstefan-georgi
Version1.0.0
Installs0

System Documentation

What problem does it solve?

The lead-writer skill creates the crucial opening lead for long‑form direct‑response copy, ensuring the first 200‑500 words hook the reader and keep them engaged.

Core Features & Use Cases

  • Generates three distinct lead variations (story, problem‑agitation, curiosity, news, or contrarian) tailored to the product, audience, and selected lead type.
  • Analyzes audience awareness level and aligns each lead with the appropriate copy format such as sales pages, VSL scripts, or advertorials.
  • Provides strength scores, format fit, awareness match, and risk assessments for each variation, enabling quick A/B testing and optimisation.

Quick Start

Ask the lead-writer skill to create three lead variations for my new weight‑loss supplement targeting busy professionals.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: lead-writer
Download link: https://github.com/stefan-georgi/dtc-copywriting-skills/archive/main.zip#lead-writer

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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