LinkedIn Content Creator

Start with a scroll-stopping first line using a curiosity gap, bold claim, or specific story opener. Keep paragraphs to 2-3 lines, state a defensible point of view, and end with a question that invites replies rather than a statement.

Define 3-5 recurring themes at the intersection of your expertise, your audience's needs, and what no one else is saying clearly. Rotate post types across pillars: story posts, expertise posts, opinion posts, and data posts.

Yes, LinkedIn suppresses posts containing external links in the body copy. Place links in the first comment instead, and prefer native content like PDF carousels and native articles, which earn significantly more reach.

Use 3-5 specific hashtags maximum. Niche tags like #b2bsales outperform generic ones like #business, and exceeding five hashtags dilutes reach and signals low-quality content.

The first 60 minutes determine distribution through early velocity scoring. Respond to every comment immediately, leave 5-10 substantive comments on other posts before publishing, and avoid posting without an engagement plan.

Avoid carousels when the idea fits a single insight or lacks a build-toward-reveal structure. Carousels work best for multi-step frameworks where each slide carries one idea and the lead slide functions as a standalone hook.