made-to-stick

Score messaging against the six SUCCESs principles and refine weak traits.

Updated Jul 31, 2026
One-click install
npx skills add https://github.com/fsolla/teqo --skill made-to-stick-fsolla
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: made-to-stick
Source: https://github.com/fsolla/teqo/tree/main/.agents/skills/made-to-stick
Command: npx skills add https://github.com/fsolla/teqo --skill made-to-stick-fsolla

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the Curse of Knowledge, which prevents experts from explaining their ideas clearly. It helps you transform complex, abstract, or forgettable pitches into sticky, impactful communication that people actually remember.

Core Features & Use Cases

  • SUCCESs Framework Diagnostic: Score your messaging against the six traits (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to identify weaknesses.
  • Message Refinement: Apply specific techniques to simplify value propositions, engineer curiosity gaps, and add sensory details to abstract claims.
  • Use Case: Use this when you are struggling to explain a complex product, writing a pitch deck that isn't landing, or trying to make your internal company updates more engaging.

Quick Start

Use the made-to-stick skill to audit my current product pitch and provide a score and specific fixes for the lowest-performing traits.

Frequently Asked Questions about made-to-stick

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I make complex product messaging more memorable and clear?

To make complex product messaging memorable, analyze and improve communication clarity using the SUCCESs framework, which ensures messages are simple, unexpected, concrete, credible, emotional, and story-driven. This process overcomes the Curse of Knowledge by transforming abstract pitches into sticky ideas.

What is the SUCCESs framework for communication and copywriting?

The SUCCESs framework for communication and copywriting is a diagnostic tool that scores messaging against six traits: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. It identifies weaknesses in your value proposition and provides specific techniques to engineer curiosity gaps and add sensory details.

How do I fix a pitch deck that isn't landing with stakeholders?

To fix a pitch deck that isn't landing, audit your current product pitch against the six principles of sticky ideas. The framework scores your messaging and provides specific fixes for the lowest-performing traits, helping you simplify value propositions and add emotional resonance.

Can this SUCCESs framework diagnostic be used for internal documentation?

Yes, the SUCCESs framework diagnostic can be used for internal documentation. Applying these six principles of sticky ideas to internal communication helps make abstract company updates more engaging, concrete, and easier for employees to remember and act upon.

When do I need to use the SUCCESs framework for my landing page copy?

You need to use the SUCCESs framework for landing page copy when you are struggling to explain a complex product or finding that your current messaging is forgettable. It helps transform abstract claims into sensory details that drive user action.

What is the best way to simplify a value proposition that sounds too abstract?

The best way to simplify an abstract value proposition is to apply the SUCCESs framework's specific techniques for simplicity and concreteness. This approach strips away complexity, replacing abstract claims with sensory details and clear messaging that ensures your audience understands and remembers the core idea.