made-to-stick

To make a message more memorable, analyze it against the SUCCESs framework principles to diagnose weaknesses and generate a rewritten, stickier version with a brief rationale.

The SUCCESs framework is a diagnostic checklist comprising Simple, Unexpected, Concrete, Credible, Emotional, and Stories principles used to evaluate and improve the memorability of any message.

Diagnose a failing pitch or email by scoring it against each SUCCESs principle to identify specific structural weaknesses, then apply the proposed concrete rewrites to improve audience retention.

Yes, you can apply the SUCCESs diagnostic across pitches, emails, proposals, training materials, and web copy to overcome the Curse of Knowledge and ensure complex ideas are easily understood.

The best way to rewrite complex ideas is using the SUCCESs framework to strip unnecessary complexity, add concrete details and emotional resonance, and restructure the message into a story.

Audiences forget internal memos when they fall victim to the Curse of Knowledge; scoring the memo with the SUCCESs principles reveals missing unexpected or emotional cues and guides concrete rewrites.