marcom-planning
CommunityPlan marketing that converts with precision.
Marketing & Sales#brand-strategy#campaign-planning#budget-management#marketing-operations#peso#imc#marcom
Authorviethahong
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Marketing teams often struggle to coordinate messages across channels and touchpoints, leading to inconsistent brand experiences and wasted budget.
Core Features & Use Cases
- 5-step IMC planning flow (Insight, Strategy, Media Mix, Execution Pillars, Phasing, Budget, KPIs) that aligns core messaging with channel tactics.
- PESO-based planning, ensuring balanced use of Paid, Earned, Shared, and Owned media for measurable impact.
- Context-aware execution using references from foundation contexts to tailor plans to product and audience.
Quick Start
Provide a product launch brief and objectives to generate a complete MarCom plan that maps messages, channels, and budgets to business goals.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: marcom-planning Download link: https://github.com/viethahong/business-skills/archive/main.zip#marcom-planning Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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