margin-analyzer

To calculate gross margin and per-unit profitability, import revenue transactions from PayPal or Square and direct cost data from QuickBooks. The analysis computes revenue, COGS, gross profit, margin percentage, and per-unit metrics to clarify your unit economics.

Yes, you can use CSV files for unit economics analysis if QuickBooks is not connected. Upload your revenue and cost CSVs using the schema fallback format to compute gross profit, margin percentage, and per-unit metrics without requiring direct accounting integrations.

Model how price changes affect profit by applying +5%, +10%, and +15% pricing scenarios to historical transaction data. The calculation uses historical elasticity when sufficient data exists, or directional assumptions when it does not, to project volume and profit shifts.

No, margin analysis does not provide specific price recommendations. It models pricing scenarios and computes per-unit profitability to help you understand cost pressure and margin compression, leaving the final pricing decisions to the business owner.

The best way to assess cost pressure is to benchmark computed gross margins against industry context while flagging data-quality limitations. This helps Brazilian SMB owners interpret whether rising direct costs are compressing profitability accurately.

You need industry gross margin context to correctly interpret whether rising costs are compressing profitability. Benchmarked context flags data-quality limitations, ensuring you understand your actual margin positioning rather than relying on incomplete intuition.