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market-brand

Analyze brand voice and archetype from web sources into a BRAND-VOICE.md guide.

46|6|Updated Apr 10, 2026
Search Tags:#brand voice#tone of voice#marketing copy#content guidelines#evidence-based#archetype#consistency audit
One-click install
npx skills add https://github.com/rediumvex/ai-marketing-claude --skill market-brand-rediumvex
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-brand
Source: https://github.com/rediumvex/ai-marketing-claude/tree/main/skills/market-brand
Command: npx skills add https://github.com/rediumvex/ai-marketing-claude --skill market-brand-rediumvex

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps you analyze a brand’s existing voice and tone so you can produce writing that matches how the company already communicates, not generic marketing copy.

Core Features & Use Cases

  • Voice and tone diagnosis: Scores the brand across four dimensions (Formal↔Casual, Serious↔Playful, Technical↔Simple, Reserved↔Bold) with evidence from your selected sources.
  • Archetype mapping: Identifies a primary and optional secondary Jungian archetype that explains the brand’s communication style.
  • Actionable voice guide output: Produces a ready-to-use BRAND-VOICE.md including vocabulary, do/don’t guidance, consistency audit, and multiple copy samples writers can reuse.
  • Works from real materials: Uses prioritized inputs like homepage, about page, product/pricing pages, recent blog posts, social profiles, microcopy (errors/empty states), email/newsletters, and job postings.
  • Output target: Generates BRAND-VOICE.md with 4 voice dimensions, archetype mapping, a do/don’t chart, vocabulary lists, a tone-by-context table, and 8 copy samples.

Quick Start

Ask the AI to run the market-brand analysis for your website URL and return a BRAND-VOICE.md voice guide with evidence-based dimension scores, archetypes, and 8 copy samples.

Frequently Asked Questions about market-brand

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand voice guide from existing website content?▼

To create a brand voice guide from existing website content, you analyze homepage, about, product, blog, social, and microcopy sources to score voice dimensions, map archetypes, and generate a reusable BRAND-VOICE.md file with copy samples.

What is brand archetype mapping and how does it improve marketing copy?▼

Brand archetype mapping identifies primary and secondary Jungian archetypes from your text sources to explain communication style, ensuring marketing copy aligns with the brand's established personality rather than relying on generic assumptions.

How do I score tone of voice across different marketing channels?▼

You score tone of voice across marketing channels by evaluating text from homepage, email, social, and microcopy against four dimensions: Formal versus Casual, Serious versus Playful, Technical versus Simple, and Reserved versus Bold, using quoted evidence.

Can I use job postings and error messages to audit brand voice consistency?▼

Yes, you can use job postings and error microcopy to audit brand voice consistency. Analyzing these varied text sources ensures your voice guide captures how the brand communicates across both user-facing and internal contexts.

What's the best way to document do's and don'ts for brand copywriting?▼

The best way to document do's and don'ts for brand copywriting is generating a BRAND-VOICE.md file that includes vocabulary lists, a tone-by-context table, consistency audit findings, and platform-ready copy samples extracted from real source materials.

Why does my generated marketing copy sound generic instead of matching our brand voice?▼

Generated marketing copy sounds generic when it lacks evidence-based voice dimension scoring and archetype mapping. Producing on-brand copy requires analyzing actual homepage, blog, and social content to extract specific vocabulary and tone guidelines.

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