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market-competitors

Scan competitor public marketing and Wayback history to produce COMPETITOR-ANALYSIS.md reports.

46|6|Updated Apr 10, 2026
Search Tags:#SEO#positioning#competitor analysis#differentiation#marketing messaging#pricing signals#Wayback Machine
One-click install
npx skills add https://github.com/rediumvex/ai-marketing-claude --skill market-competitors-rediumvex
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-competitors
Source: https://github.com/rediumvex/ai-marketing-claude/tree/main/skills/market-competitors
Command: npx skills add https://github.com/rediumvex/ai-marketing-claude --skill market-competitors-rediumvex

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This Skill helps you quickly understand where competitors are winning and where they’re vulnerable so you can position your marketing plan with clear differentiation.

Core Features & Use Cases

  • Competitor identification and validation: Selects 3–5 competitors that genuinely target the same users (not just similar categories) using user input, on-site vocabulary extraction, and targeted web search.
  • Multidimensional competitor scanning: Extracts key public-facing elements like hero messaging, CTAs, pricing signals (when visible), social proof, positioning archetypes, content cadence, and tracking/tech hints via the project’s scanner.
  • Historical evolution with Wayback: Compares 2023 vs 2024/2025 public pages to detect positioning shifts, pivots, or abandoned features.
  • Decision-ready outputs: Produces a positioning matrix, a comparison table, explicit white-space analysis, and 3–5 actionable differentiation plays.

Quick Start

Ask for a competitive analysis for your product URL by saying: "Run /market competitors https://example.com and produce COMPETITOR-ANALYSIS.md with a positioning matrix, comparison table, white-space findings, and 3–5 differentiation plays."

Frequently Asked Questions about market-competitors

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find competitor positioning gaps and messaging weaknesses?▼

To find competitor positioning gaps, you can run an automated scanner over their public marketing pages to extract hero messaging, CTAs, pricing signals, and social proof, which generates a comparison report highlighting differentiation opportunities.

What is the best way to perform a competitive analysis for my product category?▼

The best way to perform a competitive analysis is to scan 3–5 validated competitors targeting the same users, extracting their public marketing elements and tracking indicators to produce a decision-ready matrix and white-space findings.

Can I detect competitor messaging pivots using Wayback Machine history?▼

Yes, you can detect competitor messaging pivots by comparing their 2023 and 2024/2025 public pages using Wayback Machine history, revealing positioning shifts, strategic pivots, or abandoned features over time.

How do I generate a differentiation strategy from competitor pricing signals and social proof?▼

You generate a differentiation strategy by scanning competitor pricing signals, social proof, and positioning archetypes, then synthesizing these findings into 3–5 actionable differentiation plays within a structured analysis report.

Do I need to provide specific competitor URLs to analyze marketing positioning?▼

You do not need to provide specific competitor URLs initially; the analysis can identify 3–5 genuine competitors by deriving vocabulary from your client homepage and executing targeted web searches for alternatives.

What outputs should I expect from a competitor alternatives and stack-up analysis?▼

From a competitor stack-up analysis, you should expect a COMPETITOR-ANALYSIS.md report containing a positioning matrix, a detailed comparison table, explicit white-space findings, and actionable differentiation plays.

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