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market-mapping

Size markets and identify white spaces using top-down and bottom-up methods.

Updated Jun 17, 2026
Search Tags:#market analysis#market sizing#segmentation#growth analysis#white space identification
One-click install
npx skills add https://github.com/adriaanmostert1976-lab/adriaan-toolkits --skill market-mapping-adriaanmostert1976-lab
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-mapping
Source: https://github.com/adriaanmostert1976-lab/adriaan-toolkits/tree/main/source/thinking-toolkit/market-mapping
Command: npx skills add https://github.com/adriaanmostert1976-lab/adriaan-toolkits --skill market-mapping-adriaanmostert1976-lab

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenge of estimating market size and identifying under-served market segments, providing a defensible size and shape for market entry, expansion, or exit decisions.

Core Features & Use Cases

  • Market Sizing: Triangulate top-down and bottom-up estimates for TAM, SAM, and SOM.
  • Demand Segmentation: Segment demand by job-to-be-done, not just demographic or firmographic buckets.
  • Supply Quality Assessment: Evaluate the quality of supply independently for each segment.
  • White Space Identification: Plot segments on demand strength against supply quality to locate attractive white spaces.
  • Growth Analysis: Decompose growth by segment to understand the potential of white spaces.
  • Use Case: A property business considering moving into managed rental stock uses this Skill to size the local market, identify white spaces, and rank beachhead options.

Quick Start

Run the 'market-mapping' skill to size the local real estate market and identify white spaces for entry.

Frequently Asked Questions about market-mapping

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I estimate market size for a new market entry?▼

Identify white space by segmenting demand using the jobs-to-be-done framework and assessing supply quality independently for each segment. Plotting demand strength against supply quality locates attractive, under-served market opportunities.

What data do I need for bottom-up market sizing and segmentation?▼

Bottom-up market sizing and segmentation requires customer, pricing, and pipeline data, along with competitor information. Supplying these inputs enables the Skill to triangulate estimates and accurately evaluate segment-specific supply quality.

What is the best way to analyze market growth potential across different segments?▼

Analyze market growth potential by decomposing growth figures by specific demand segment. This reveals the underlying momentum of identified white spaces and clarifies which under-served segments hold the highest expansion potential.

Can I use jobs-to-be-done segmentation instead of firmographic buckets for market analysis?▼

Yes, you can segment market demand by the actual jobs-to-be-done rather than relying solely on demographic or firmographic buckets. This method provides a clearer view of under-served needs and accurately maps where supply quality falls short.

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