market-reality-check

Validate product-market fit by assessing problem severity on a hair-on-fire scale, testing solution compellingness against current alternatives, and confirming willingness-to-pay through bottom-up market sizing and qualitative customer discovery.

Bottom-up market sizing calculates total addressable market by multiplying specific customer segments by pricing, while willingness-to-pay analysis surfaces demand signals and identifies budget holders to judge real market viability.

Assess whether customers will buy by separating founder enthusiasm from real market demand, evaluating problem urgency, and surfacing demand signals through qualitative customer discovery to confirm budget availability.

Yes, customer discovery tests go-to-market positioning by evaluating whether your solution is clearly messaged and durable relative to current alternatives, helping teams determine if their offer is genuinely compelling.

Yes, market validation works for pre-revenue investor diligence by providing go/no-go advice based on problem severity, solution compellingness, bottom-up market sizing, and willingness-to-pay evidence to evaluate concepts.

Run competitive analysis before a pivot when evaluating whether your solution is compelling and clearly messaged relative to current alternatives, using problem severity assessment and market validation to determine customer willingness to pay.