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market-research

Generate MARKET_RESEARCH.md with micro-niche scoring and demand validation plans.

104|19|Updated Apr 14, 2026
Search Tags:#market research#customer pain#demand validation#micro-niche#pricing readiness#offer validation
One-click install
npx skills add https://github.com/alexsmedile/hormozi-skills --skill market-research-alexsmedile
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-research
Source: https://github.com/alexsmedile/hormozi-skills/tree/main/skills/market-research
Command: npx skills add https://github.com/alexsmedile/hormozi-skills --skill market-research-alexsmedile

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It prevents building a business offer for the wrong audience by finding a starving crowd with urgent pain and verifying that people will pay before you invest heavily.

Core Features & Use Cases

  • Starving crowd discovery: splits broad markets into micro-niches, scores them (pain, money, reach, growth), and selects the best option for conversion potential.
  • Customer pain extraction: translates abstract ideas into specific pain bullets (surface, deeper, hidden), customer language, emotional triggers, and “midnight thoughts.”
  • Demand validation planning: distinguishes buyers vs browsers, evaluates demand strength, and proposes a pre-sell, fake-door, and content-based validation plan that produces MARKET_RESEARCH.md.

Use case example: when you have an idea but the niche feels too broad or your current offer isn’t converting, this skill helps you pinpoint the exact customer pain and a test plan to confirm it’s worth building.

Quick Start

Activate the market-research skill with a plain description of your business idea and the audience you currently think might care, and ask it to generate MARKET_RESEARCH.md with a selected micro-niche, customer pain, and a demand validation test plan.

Frequently Asked Questions about market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate demand for a business idea before building an offer?▼

To validate demand before building an offer, you can generate and score micro-niches based on pain, money, reach, and growth, then run pre-sell, fake-door, and content tests to confirm market readiness. This produces a validation plan document.

How do I find a micro-niche with high urgency and paying customers?▼

Finding a micro-niche with high urgency involves splitting broad markets into smaller segments and scoring them by pain, money, reach, and growth. This classification isolates a starving crowd with urgent pain rather than casual browsers.

What is the best way to extract customer pain language for offer validation?▼

Extracting customer pain language translates abstract ideas into surface, deeper, and hidden pain bullets, capturing emotional triggers and midnight thoughts. This reveals the exact phrasing buyers use, improving conversion potential.

Why does my current offer underconvert across lead and sales funnels?▼

Your offer may underconvert because the targeting feels too broad or lacks a clear niche, missing a starving crowd with urgent pain. Validating demand and pinpointing exact micro-niches can realign the offer for higher conversion.

Can I test pricing readiness using a fake-door or pre-sell validation plan?▼

Yes, you can test pricing readiness using a validation plan that includes pre-sell, fake-door, and content-based tests. This approach distinguishes buyers from browsers and verifies people will pay before you invest heavily in building.

When should I not use broad market research for a new business idea?▼

You should avoid broad market research when an idea lacks a clear niche, as broad targeting often misses urgent customer pain. Instead, focus on scoring specific micro-niches and extracting targeted pain language to verify demand.

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