market-research

Map competitors, graveyard, regulatory issues, and TAM/SAM/SOM market sizing.

1|Updated Mar 24, 2026
One-click install
npx skills add https://github.com/ComputerConnection/z-combinator --skill market-research-computerconnection
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: market-research
Source: https://github.com/ComputerConnection/z-combinator/tree/main/skills/market-research
Command: npx skills add https://github.com/ComputerConnection/z-combinator --skill market-research-computerconnection

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Markets rarely reveal truth to naive founders. This skill exposes weak assumptions by mapping direct competitors, adjacent solutions, the graveyard, and regulatory risk, while sizing the opportunity honestly.

Core Features & Use Cases

  • Phase-based market research workflow including intake, direct/adjacent/DIY competitor research, graveyard analysis, regulatory landscape, and market sizing.
  • Output artifact MARKET-RESEARCH.md containing Competitive Landscape, Graveyard, and Sizing tables.
  • Pushback-ready challenge framework to drive validated customer discovery and decision-making.

Quick Start

Prepare your INTAKE.md and start Phase 1 Competitive Research to begin mapping the market.

Frequently Asked Questions about market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate startup ideas through competitive analysis and market sizing?

Validate startup ideas by mapping direct competitors, adjacent solutions, and the graveyard, then sizing the opportunity across TAM/SAM/SOM. This skill enforces a five-phase workflow that challenges weak assumptions and outputs a structured market research artifact.

What is graveyard analysis and when do I need it for market research?

Graveyard analysis identifies failed companies in a market to expose regulatory risk and weak assumptions. You need it when validating a startup idea to understand why previous solutions failed and to assess the true competitive landscape.

How do I size a market using TAM SAM and SOM for early-stage products?

Size a market by calculating TAM, SAM, and SOM to quantify the real opportunity. This skill drives an adversarial research workflow that enforces honest market sizing and pushes back on overly optimistic founder assumptions.

Do I need an INTAKE.md file to start the competitive research workflow?

Yes, you need an INTAKE.md file prepared before starting Phase 1 Competitive Research. The skill integrates with this intake document for contextual loading to accurately map direct competitors and adjacent solutions.

What's the best way to map the regulatory landscape for a new startup?

Map the regulatory landscape by analyzing failed competitors in the graveyard and adjacent solutions. This skill enforces a phased research workflow that highlights regulatory risks and challenges founders with pushback findings.

What limitations does an adversarial market research approach have for startup validation?

An adversarial market research approach requires completing a strict five-phase workflow and depends on a prepared INTAKE.md file. It focuses on exposing weak assumptions and graveyard analysis, which may not suit teams needing rapid, lightweight validation.