market-research

Evaluate market demand and competitive opportunity for a proposed business idea.

232|43|Updated Jan 13, 2026
One-click install
npx skills add https://github.com/whawkinsiv/solo-founder-skills --skill market-research-whawkinsiv
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: market-research
Source: https://github.com/whawkinsiv/solo-founder-skills/tree/main/skills/market-research
Command: npx skills add https://github.com/whawkinsiv/solo-founder-skills --skill market-research-whawkinsiv

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps solo founders determine whether a business opportunity has real demand, sufficient revenue potential, and a market position worth pursuing before investing heavily in development.

Core Features & Use Cases

  • Early Demand Validation: Plan customer conversations, cold outreach, community research, and landing page tests to verify that a problem is real and customers may pay for a solution.
  • Market Sizing: Calculate bottom-up TAM, SAM, and SOM estimates using buyer counts, realistic pricing, and achievable capture rates.
  • Competitive Analysis: Map direct competitors, substitutes, pricing, strengths, weaknesses, positioning, and differentiation opportunities.
  • Founder-Market Assessment: Score pain intensity, willingness to pay, reachability, competition, recurring need, distribution, buyer leverage, and technical feasibility.
  • Use Case: A founder evaluating a workflow SaaS can interview prospective customers, estimate attainable annual revenue, compare competing products, and decide whether to proceed, revise the target segment, or abandon the idea.

Quick Start

Use the market-research skill to validate my SaaS idea, estimate its bottom-up market potential, analyze competitors, and recommend whether I should proceed.

Frequently Asked Questions about market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate market demand for a SaaS idea before building?

To validate market demand before building, you should plan customer conversations, cold outreach, and landing page tests to verify the problem is real and customers may pay for a solution.

What is the best way to calculate bottom-up TAM, SAM, and SOM for a new business opportunity?

Bottom-up TAM, SAM, and SOM sizing uses buyer counts, realistic pricing, and achievable capture rates to estimate attainable annual revenue potential for a proposed business idea.

How do I perform a competitive analysis and map substitutes for a solo founder product?

Competitive analysis involves mapping direct competitors and substitutes by pricing, strengths, weaknesses, and positioning to identify differentiation opportunities for your product.

Can I assess founder-market fit and buyer leverage for an early-stage idea?

You can assess founder-market fit by scoring pain intensity, willingness to pay, reachability, competition, recurring need, distribution, buyer leverage, and technical feasibility to inform your decision.

When should I abandon, revise, or proceed with building a proposed business idea?

You should abandon, revise, or proceed with building a proposed business idea based on structured scoring of market demand, competitive opportunity, and a clear recommendation from evidence-based assumptions.