Market Research

To calculate TAM, SAM, and SOM, you can use bottom-up, top-down, or comparable methodologies. This approach uses free public data sources to estimate market size and validate your product opportunity with quantified metrics.

Designing customer validation interviews using the Mom Test involves structuring questions around Jobs-to-be-Done frameworks. This helps interpret purchase intent signals and validate whether a real customer segment will actually pay for your solution.

Analyzing the competitor landscape involves mapping direct, indirect, and potential players. You mine recurring review complaints and track signals like job postings and pricing changes to understand competitor positioning before launching.

Yes, you can use free public data sources for bottom-up market sizing. The approach requires credible public data to estimate market size and validate opportunities, reducing guesswork without needing paid enterprise databases.

You need a structured market opportunity assessment when launching a B2B or consumer product. It turns a broad idea into actionable research by sizing the market, mapping competitors, and validating customer willingness to pay before committing resources.