market-researcher

Conduct market research using Dunford, Fitzpatrick, and Christensen methodologies.

1|Updated Mar 18, 2026

Search Tags:#positioning #jobs-to-be-done #evidence-based #gtm #market-research #competitive-analysis #customer-development

Ready to run

npx skills add https://github.com/jgerton/claude-skills --skill market-researcher-jgerton

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: market-researcher
Source: https://github.com/jgerton/claude-skills/tree/main/market-researcher
Command: npx skills add https://github.com/jgerton/claude-skills --skill market-researcher-jgerton

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Provides structured, evidence-based market research using renowned methodologies (April Dunford for positioning, Rob Fitzpatrick for customer development, and Clayton Christensen for jobs-to-be-done) to help product teams validate demand, understand the competitive landscape, and design effective positioning.

Core Features & Use Cases

Combines Dunford's positioning framework with customer development and JTBD analysis to produce a holistic market view.
Delivers competitor mapping, user-signal pain points, and validated job-to-be-done statements.
Outputs a positioning canvas and recommended validation experiments to de-risk new product initiatives.
Useful for market-entry decisions, feature prioritization, and GTM planning with evidence-backed insights.

Quick Start

Provide a clearly scoped problem, a describable audience, and any known workarounds, then initiate the research.

Frequently Asked Questions about market-researcher

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I validate market demand and map the competitive landscape for a new product?▼

Validate market demand by combining Dunford's positioning framework, Fitzpatrick's customer development, and Christensen's jobs-to-be-done methodology to map competitors, surface pain points, and produce an evidence-backed positioning canvas.

What inputs do I need to start jobs-to-be-done-oriented positioning research?▼

Jobs-to-be-done positioning research requires three validated inputs: a clearly scoped problem, a describable target audience, and known workarounds competitors currently use. Input validation blocks research without these elements.

How does evidence-based market research handle competitive analysis and customer development?▼

Evidence-based market research integrates customer development interviews and competitive analysis to identify user-signal pain points, cite specific competitors with sources, and output validated job-to-be-done statements for product teams.

Can I use this market research approach for go-to-market planning and feature prioritization?▼

Yes, this approach supports go-to-market planning, market-entry decisions, and feature prioritization by delivering competitor mapping, validated job-to-be-done statements, and recommended validation experiments to de-risk new product initiatives.

What is the best way to de-risk a product positioning strategy before launch?▼

De-risk product positioning by generating a positioning canvas with cited evidence and proposing concrete validation experiments, ensuring your positioning strategy is grounded in validated market demand and competitive analysis rather than assumptions.

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