market-segments

Start by surveying the total addressable market, then choose segmentation criteria such as behavior, demographics, firmographics, or needs. Define 3-5 distinct, non-overlapping segments and profile each with jobs-to-be-done, pain points, and product fit analysis.

Jobs-to-be-done analysis identifies the primary tasks each customer segment is trying to accomplish, along with desired outcomes, frequency, and success criteria. It helps prioritize segments whose needs align most strongly with your product's value proposition.

Yes. If you provide research data, market studies, customer databases, or existing segmentation documents, the analysis reads them directly to find behavioral patterns, demographic clusters, and differentiated needs across segments.

A practical segmentation defines 3-5 segments. Fewer may miss meaningful differences in needs, while more creates overlap and dilutes focus. Each segment should be measurable, reachable, and clearly distinct from the others.

JTBD segmentation depends on the quality of available research data and may require validation through customer interviews. It does not replace quantitative sizing studies, so segments flagged as uncertain need further market research before major investment decisions.