What problem does it solve? Competitive and market intelligence often arrives scattered across alerts, social chatter, and analyst notes, making it easy to miss critical competitor moves or fail to route them to the right owner. This Skill provides a structured operating system for capturing, scoring, routing, and reporting on market signals so nothing falls through the cracks. ## Core Features & Use Cases - Signal Intake & Classification: Capture source, timestamp, competitor, and category (product, pricing, GTM, talent, regulation) for every signal. - Severity & Confidence Scoring: Rate potential impact, confidence level, and affected product or segment to prioritize response. - Routing & Action Tracking: Assign owners across product, enablement, comms, and exec teams with SLAs, due dates, and action status tracking. - Weekly Reporting: Generate digests summarizing net-new signals, escalations, and outstanding actions. - Use Case: A competitor announces a surprise price cut. Log the signal, rate it high-severity for your mid-market segment, route it to product marketing with a 48-hour SLA, and include it in the weekly digest with recommended counter-messaging. ## Quick Start Log a new competitive signal about a rival's pricing change, rate its severity and confidence, and route it to the product marketing owner with a follow-up deadline.
