market-sizing-analysis

What problem does it solve?

This skill provides a structured framework to quantify market opportunities by producing TAM, SAM, and SOM calculations using bottom-up, top-down, and value-theory approaches. It supports venture planning, product strategy, and fundraising with transparent methodology.

Core Features & Use Cases

• Bottom-up sizing: builds market size from target customer counts, segments, and pricing to give a grounded TAM.
• Top-down validation: triangulates estimates using industry data, growth rates, and geographic filters.
• Value-theory modeling: estimates willingness to pay and transformative value to determine price sensitivity.
• Use Case: an early-stage startup assessing a new software category can generate a defensible market size and an actionable SOM trajectory for GTM planning.

Quick Start

Define the market scope (problem, target customers, geography), collect data from primary and secondary sources, apply the three sizing methodologies (bottom-up, top-down, value theory), document assumptions and data sources, and synthesize a concise market-sizing summary for stakeholders.