market-sizing-analysis

This Skill calculates market size using top-down, bottom-up, and value theory methodologies to determine Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. It applies these sizing approaches to market validation, business strategy, and fundraising scenarios.

The best way to size a SaaS or marketplace market is to apply industry-specific metrics and calculations. This approach tailors top-down and bottom-up sizing methodologies to the distinct business models of SaaS, marketplace, and consumer markets.

To calculate Total Addressable Market, combine top-down industry analysis with bottom-up customer segmentation. This approach uses both methodologies alongside value theory, requiring credible data sources for precise industry analysis and geographic market targeting.

Yes, accurate market sizing and opportunity analysis requires data from credible sources. This Skill provides a curated list of credible data sources to ensure your TAM, SAM, and SOM calculations are grounded in reliable industry research.

Use value theory methodology instead of top-down market sizing when assessing novel markets lacking established industry data. This approach calculates market opportunity by evaluating the value delivered to users, complementing top-down and bottom-up methods for business strategy and fundraising.