market-sizing

Estimate TAM, SAM, and SOM by applying both top-down and bottom-up approaches to your product context, geography, and customer segments, generating numeric estimates, growth projections, and clearly stated assumptions for investor pitches.

Top-down market sizing starts with broad industry totals and narrows down to specific segments, while bottom-up sizing builds estimates from individual product pricing and unit sales, allowing you to reconcile numbers for transparent strategic planning.

Calculate serviceable obtainable market (SOM) by defining your target geography, industry, and customer segments, then mapping explicit growth assumptions and scenario-based projections to estimate the realistic market share you can capture.

To generate market sizing projections for go-to-market planning, you need to provide your product context, target geography, industry, customer segments, and time horizon to receive reconciled market definitions and actionable insights.

Yes, you can use bottom-up market sizing for strategic planning by applying it to specific customer segments and geography, producing structured outputs with explicit assumption mapping and sources to support transparent decision-making.