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market_sizing

Calculate TAM, SAM, and SOM using top-down and bottom-up methodologies.

3|Updated Mar 1, 2026
Search Tags:#strategy#market analysis#forecasting#market sizing#TAM#SAM#SOM
One-click install
npx skills add https://github.com/Kaakati/managing-director --skill market-sizing-kaakati
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market_sizing
Source: https://github.com/Kaakati/managing-director/tree/main/.claude/skills/market-sizing
Command: npx skills add https://github.com/Kaakati/managing-director --skill market-sizing-kaakati

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a rigorous framework for estimating the size of a market, including its Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM), to inform strategic decisions.

Core Features & Use Cases

  • Dual Methodology: Employs both top-down and bottom-up approaches for robust estimation.
  • Reconciliation: Compares and reconciles estimates from both methodologies.
  • Growth Projection: Forecasts market growth based on key drivers.
  • Sensitivity Analysis: Assesses the impact of key variables on market size.
  • Use Case: A startup needs to understand the potential revenue for a new SaaS product in the European market. This Skill will calculate the TAM, SAM, and SOM, providing a clear picture of the market opportunity and growth trajectory.

Quick Start

Use the market_sizing skill to estimate the TAM, SAM, and SOM for a cloud-based AI platform in North America for the next 5 years.

Frequently Asked Questions about market_sizing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate TAM, SAM, and SOM for a new product?▼

To calculate TAM, SAM, and SOM, apply dual top-down and bottom-up methodologies to analyze market boundaries and reconcile disparate estimates. This framework quantifies market potential to support strategic planning and investment decisions by validating multiple data points.

What is the difference between top-down and bottom-up market sizing?▼

Top-down market sizing estimates total market opportunity from broad industry data, while bottom-up calculates it using specific unit economics and pricing. This dual methodology compares and reconciles disparate estimates to project accurate growth rates and overall market potential.

How do I forecast market growth rates for a SaaS product?▼

Forecast market growth rates for a SaaS product by identifying key market drivers and performing sensitivity analysis on critical variables. This process projects future market trends and growth trajectories to quantify market potential and support investment decisions.

Can I use market sizing for strategic planning and investment decisions?▼

Yes, you can use market sizing for strategic planning and investment decisions by quantifying market potential and future trends. Calculating TAM, SAM, and SOM provides a rigorous framework to estimate market size, assess growth trajectories, and inform strategic business choices.

How do I perform a sensitivity analysis on market size estimates?▼

Perform a sensitivity analysis on market size estimates by assessing the impact of key variables on the projected TAM, SAM, and SOM. This evaluates how changes in identified market drivers affect reconciled estimates, ensuring robust market opportunity quantification.

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