marketing-ab-copy-variants
CommunityPlan and validate A/B copy tests with hypotheses
Authorlookatitude
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Copy testing often lacks structure: teams struggle to articulate hypotheses, track metrics, and prevent scope creep. This skill provides a disciplined approach to designing A/B tests for marketing copy with clear hypotheses, controls, and power calculations.
Core Features & Use Cases
- Hypothesis-first copy testing: define a testable belief and measure impact on a pre-registered metric.
- Variant management: create 2–4 variants plus a control for reliable comparison.
- End-to-end test planning: specify traffic allocation, measurement windows, and success criteria for hero headlines, CTAs, signup copy, and subject lines.
Quick Start
Draft a test plan with a single hypothesis and 2–4 variants for your next campaign
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: marketing-ab-copy-variants Download link: https://github.com/lookatitude/guild/archive/main.zip#marketing-ab-copy-variants Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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