marketing-ab-copy-variants

Community

Plan and validate A/B copy tests with hypotheses

Authorlookatitude
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Copy testing often lacks structure: teams struggle to articulate hypotheses, track metrics, and prevent scope creep. This skill provides a disciplined approach to designing A/B tests for marketing copy with clear hypotheses, controls, and power calculations.

Core Features & Use Cases

  • Hypothesis-first copy testing: define a testable belief and measure impact on a pre-registered metric.
  • Variant management: create 2–4 variants plus a control for reliable comparison.
  • End-to-end test planning: specify traffic allocation, measurement windows, and success criteria for hero headlines, CTAs, signup copy, and subject lines.

Quick Start

Draft a test plan with a single hypothesis and 2–4 variants for your next campaign

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

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Please help me install this Skill:
Name: marketing-ab-copy-variants
Download link: https://github.com/lookatitude/guild/archive/main.zip#marketing-ab-copy-variants

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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