marketing-analytics-attribution

What problem does it solve?

It solves the problem of uncertainty about campaign performance by defining UTMs, choosing an attribution model, and laying out a KPI dashboard and measurement plan before launch.

Core Features & Use Cases

• UTM scheme design: Produces a canonical campaign-wide UTM pattern (including source/medium/campaign/content/term) plus channel examples.
• Attribution model decision: Selects an attribution approach (first-touch, last-touch, linear/time-decay, or position-based) with explicit rationale and tradeoffs.
• Pre-launch KPI dashboard structure: Outputs a tile-by-tile dashboard SPEC tied directly to the campaign’s stated key results, including metric sources, refresh cadence, owners, and alert thresholds.
• Instrumentation gate + retro template: Creates a T-7 checklist for required tracking and a T+30 post-launch retro template to evaluate KR vs target and channel ROI.

Quick Start

Use this skill to generate your pre-launch analytics plan by providing your campaign KPIs and the channels that need tracking, so you can ship instrumented URLs and an attribution-and-dashboard spec before launch.