marketing-analytics

Design marketing analytics frameworks with GA4/GTM configuration and UTM standards.

30|5|Updated Mar 6, 2026

Search Tags:#analytics #dashboards #measurement #attribution #gtm #ga4

Ready to run

npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-analytics-gnoviawan

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-analytics
Source: https://github.com/gnoviawan/agentic-marketing/tree/main/skills/marketing-analytics
Command: npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-analytics-gnoviawan

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing analytics planning and implementation often stalls at the intersection of strategy, data infrastructure, and governance. This skill provides a structured approach to designing measurement frameworks, instrumentation, dashboards, and reporting aligned with SOSTAC and brand context.

Core Features & Use Cases

End-to-end measurement framework design covering KPI hierarchy, event taxonomy, data sources, and privacy governance.
GA4/GTM configuration guidance, data layer specifications, and UTM tagging standards.
Dashboard planning, attribution strategy, and ROI reporting for brand-wide analytics initiatives.
Real-world scenario handling across blank codebases, live URLs, or local repositories.

Quick Start

Outline a starter measurement plan for a brand, map objectives to KPIs, and initiate a GA4/GTM configuration for the domain.

Frequently Asked Questions about marketing-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a marketing analytics measurement framework from scratch?▼

A marketing analytics measurement framework defines your KPI hierarchy, event taxonomy, and data sources. This skill structures that framework across tracking instrumentation, dashboards, and governance to align with your brand context and SOSTAC planning.

What's the best way to plan GA4 and GTM event tracking for a live website?▼

Planning GA4 and GTM tracking requires defining a data layer specification and event taxonomy mapped to your KPIs. This skill generates deployment guidance and event specs for blank codebases, local repos, or live URLs.

Can I use this marketing analytics skill for a blank codebase or do I need an existing website?▼

This marketing analytics skill works across blank codebases, local repositories, and live websites. It adapts to your current environment to deliver measurement plans, event specs, UTMs, and governance requirements regardless of project stage.

What is a UTM tagging standard and how does it fit into marketing analytics governance?▼

A UTM tagging standard defines consistent URL parameters for campaign attribution within your marketing analytics governance. This skill establishes UTM standards alongside dashboards, attribution modeling, and ROI reporting to enable data-driven decisions.

How does dashboard design integrate with attribution modeling for marketing reporting?▼

Dashboard design integrates with attribution modeling by visualizing ROI and campaign performance metrics across data sources. This skill plans dashboard architecture and attribution strategy to deliver comprehensive brand-wide reporting.

Why do I need a KPI hierarchy and event taxonomy for GA4 deployment?▼

A KPI hierarchy and event taxonomy are needed for GA4 deployment to map user interactions to business objectives. This skill defines these structures within a measurement plan to ensure accurate tracking and meaningful dashboards.