marketing-attribution-reconciliation
OfficialReconcile attribution data across platforms for precise decision-making.
Marketing & Sales#Meta Ads#Google Ads#data-driven marketing#cross-platform analysis#attribution reconciliation
Authorperceptiv-digital
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Helps marketers determine which attribution source is accurately reflecting commerce data, ensuring informed decisions.
Core Features & Use Cases
- Cross-platform Attribution Reconciliation: Analyze and compare data from different platforms (e.g., Google Ads, Meta Ads, GA4, Email/SMS) against commerce data.
- Data-driven Decisions: Apply decision rules and vetoes to determine the most reliable attribution sources.
- Use Case: Use the skill to evaluate if an increase in revenue from Google Ads is truly attributed to their performance or if there is an overlap in attributions.
Quick Start
Run the 'Attribution Reconciliation' play by providing total commerce orders, platform conversions, and each tool's attribution window.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: marketing-attribution-reconciliation Download link: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/archive/main.zip#marketing-attribution-reconciliation Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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