marketing-audit

Audit messaging, offers, funnels, and content strategy to reveal conversion blockers.

330|47|Updated Aug 30, 2020
One-click install
npx skills add https://github.com/harperreed/dotfiles --skill marketing-audit-harperreed
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-audit
Source: https://github.com/harperreed/dotfiles/tree/main/.claude/skills-archive/marketing-audit
Command: npx skills add https://github.com/harperreed/dotfiles --skill marketing-audit-harperreed

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It diagnoses why marketing isn’t converting by identifying weaknesses in messaging, the offer, the funnel, and content strategy, then turns those findings into an actionable improvement plan.

Core Features & Use Cases

  • 5-Question Marketing Audit Framework: Runs sequential audits covering messaging, offer clarity, funnel drop-offs, and content strategy patterns.
  • 30-Day Fix Plan: Produces a prioritized roadmap with time-boxed actions designed to start shipping quickly.
  • Use Cases: Launch or relaunch planning, landing page reviews, diagnosing low conversion rates, and periodic marketing health checks.

Quick Start

Ask for the marketing audit by providing your homepage or landing page copy, your product description and price, a rough customer journey, and 3 best plus 3 worst content examples.

Frequently Asked Questions about marketing-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my landing page has a low conversion rate?

A marketing audit diagnoses low conversion rates by sequentially reviewing your messaging, offer, funnel drop-offs, and content strategy. It identifies specific conversion blockers and produces a prioritized, time-boxed 30-day fix plan to start shipping improvements quickly.

What do I need to run a marketing funnel analysis?

Running a marketing funnel analysis requires gathering your landing page copy, product description and price, a rough customer journey, and three best plus three worst content examples. Supplying these materials allows the sequential audit to identify messaging and funnel conversion blockers.

When should I audit my content strategy and marketing messaging?

You should audit content strategy and messaging during launch or relaunch planning, when diagnosing underperforming campaigns, or as a periodic marketing health check. This identifies content patterns and messaging weaknesses blocking conversions across solo and enterprise contexts.

Can I use a marketing audit for enterprise campaign planning?

Yes, a marketing audit applies to enterprise campaign planning. The five-question audit framework scales from solo to enterprise contexts, evaluating messaging and funnel drop-offs to generate a time-boxed 30-day improvement roadmap tailored to your scale.

What is the best way to fix underperforming marketing offers?

The best way to fix underperforming marketing offers is running a sequential audit of your messaging, offer clarity, funnel, and content strategy. This process reveals conversion blockers and generates a prioritized, time-boxed 30-day fix plan based on your materials.

Does a marketing audit require technical tracking setup to identify funnel drop-offs?

A marketing audit identifies funnel drop-offs by reviewing provided materials like your rough customer journey and landing page copy rather than requiring a technical tracking setup. Supplying accurate inputs allows the audit to diagnose conversion blockers and generate a fix plan.