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marketing-automation

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Automate customer journeys, boost engagement.

Marketing & Sales#marketing strategy#lead scoring#marketing automation#customer journey#workflows#email sequences
Authoriclaudioo
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you design and implement effective marketing automation strategies, including email sequences, lead scoring, and workflow optimization, to nurture leads and improve customer engagement.

Core Features & Use Cases

  • Strategy Design: Develop tailored automation strategies based on maturity models and scientific principles (Ehrenberg-Bass, Binet & Field).
  • Workflow Creation: Build welcome, nurture, and re-engagement sequences with clear goals and cadence.
  • Lead Scoring: Implement robust scoring models combining fit and engagement to identify MQLs and SQLs.
  • Platform Guidance: Offers insights into choosing and configuring platforms like HubSpot, Marketo, ActiveCampaign, and Pardot.
  • Use Case: A B2B SaaS company wants to improve lead conversion. This Skill can help them design a nurture sequence that educates prospects, score leads based on their engagement, and define clear triggers for sales handoff.

Quick Start

Use the marketing-automation skill to design a welcome email sequence for new subscribers.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-automation
Download link: https://github.com/iclaudioo/marketing-science-skills/archive/main.zip#marketing-automation

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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