marketing-brand-cannibalisation
OfficialAudit and analyze brand campaign effectiveness.
Marketing & Sales#organic search#paid search#ecommerce marketing#search engine marketing#brand campaign analysis
Authorperceptiv-digital
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Helps e-commerce operators determine the effectiveness of paid campaigns against organic search demand.
Core Features & Use Cases
- Brand Cannibalisation Audit: Evaluates if paid campaigns are capturing demand that would have been organically acquired.
- Data Analysis: Compares data from Google Ads, Google Search Console, and other sources.
- Decision Support: Provides recommendations on whether to keep, refresh, watch, or kill brand campaigns.
Quick Start
Run the 'Brand Cannibalisation Audit' on your brand campaigns using the provided data from Google Ads and Search Console.
Dependency Matrix
Required Modules
None requiredComponents
scripts
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: marketing-brand-cannibalisation Download link: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/archive/main.zip#marketing-brand-cannibalisation Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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