marketing-campaigns

Generate UTM tracking URLs by creating and updating campaign configurations in Supabase, which produces unique, parameterized links for precise ad attribution across channels like Reddit.

Track marketing campaign performance by running SQL queries on Supabase tables like landing_visits and modal_sessions to analyze traffic, funnel progression, and conversion metrics.

Manage Reddit ads and funnel analysis directly by creating ad variants in Supabase and querying the database for detailed performance data, eliminating the need for external tracking platforms.

Set up ad variants and update campaign versions by creating new ads with specific headlines within a named campaign configuration, allowing direct version updates through the Supabase database.

A Supabase database is required because this approach creates, stores, and updates campaign configurations and queries performance metrics directly within your Supabase instance.

UTM parameters may fail to capture ad traffic if the campaign configuration in Supabase is not properly updated or if the generated tracking URLs are incorrectly applied to the ads.